Relaunched on October 6, Ask.com is now sporting a new look and a new interface. The main goal of this transformation is to make sure that this search engine is not in anyway like Google or Yahoo. Ask.com would like to shy themselves away from the ruckus that Google and Yahoo (and their impending ad deal, for that matter) are creating. The people behind the company says that they would be keeping their website and search results both simple and relevant.
Ask.com is a portal that searches over the internet to give you the answers to your questions. And they would like to think that their service is not ad-based but relevancy-based. They want to give users the most accurate solutions, instead of pestering them with products to buy.
Ask.com used to be Ask Jeeves. However, a series of transformation had brought them to what they are now. But with the recent change in their search technology, it seems as if they’re simply going back to their roots. Ask.com says that they are currently using the semantic search technology and not the algorithm-based search technology that Google uses.
However, in trying the new Ask.com portal, almost the same results that Google dug up had showed up on the first few entries of their own results page. It seems like the semantic search technology is not much different from Google’s after all. Aside from the Ask logo at the left side of the search bar, there’s nothing really different in this particular search engine’s look and feel. In fact, they also have the same sponsored results on the topmost part of the results page.
The most notable difference between Ask.com and Google is the related searches panel on the right side. The links there can save you time in your next search, just in case you didn’t find what you’re looking for in the initial set of keywords you typed.
Either way, it’s a good thing to know that there are other search engines around that can give Google and Yahoo a run for their money. With internet users having options, search engine monopolization is far from happening.
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