For everyone else who had raked in a great amount of money from their website through Google Ads, here is yet another way to add on to your profits. Just recently, Google unveiled Adsense for Games, Google’s newest attempt to divert a player’s attention from his online game and into the ads.
Google’s recent venture in the online and video game territory can be regarded a little too late, but it’s still a great move nonetheless. Yahoo had already implemented such a campaign years ago. But even so, that didn’t stop Google from releasing their own beta version on Wednesday.
The goal is to incorporate relevant ads into web-based online games that are very popular among kids, teens, and adults alike. However the targets will mostly be young men and young professionals engaged in sports-related games, action, and movie-based role playing adventures. The ad videos would play in several instances throughout the game such as before the game loads, after completing a level, and at the end of the game. This may look like an ad overload but if it’s a free game, users would simply like to think it’s a sponsored-type of an agreement and they’d let it go.
Google had acquired Adscape Media in 2007 primarily for this purpose. But apparently, it took them a full year before making the plan happen. In fact, Google’s acquisition of Adscape Media happened earlier than Microsoft’s inception of Massive Inc. Yet Microsoft was the first in the implementation process.
Aside from Microsoft and Yahoo, Google’s chief rivals in this game-based advertising venture are NeoEdge and Fusion. However, with the name Google currently enjoys, it isn’t much of a surprise if their service becomes the more preferred one in the industry. Maybe it is their competitors that have to be wary of this new development.
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